The Product
Our fruit-flavored marzipan sweets are inspired by organic orchard flavors. They are carefully crafted into bite-sized, edible art.
The ingredients are ethically sourced and organically grown. Carefully quality controlled to create the best product and candy available for your enjoyment.
Logo and Branding
To achieve a sense of luxury, I explored ways a logo for a product of this type could present itself.
Below are a few options that I explored.
Final Logo:
After landing on a logo design, I then worked out how I wanted the rest of the brand system to look. I used the typeface Neulis Sans and took different letters to create the fruit graphic assets that lined the inside of the box.
Packaging, Prototypes and Concept Development
When exploring packaging forms, we wanted to keep that organic and farm-picked vibe. We collectively landed on a form that resembled a farm stand that could hold individual containers with the candy inside.
Takeaways
The result of our package is a modified rhombus shape that allows for a tiered platform to showcase the indivudal petal boxes. The design is meant to maintain a clean, simple and quiet luxury brand while still holding organics in mind and nods to clean ethics.
Overall this project came with a lot of learning opportunities, which included working in a team setting, preparing files for print and production and making sure communication was running smoothly to produce the final output.
